Copywriter Resume Example & Guide
A real example, 8 bullet points you can copy, salary ranges, and the specific things that get copywriter resumes rejected.
Copywriting is distinct from content writing in what it is measured on: persuasion rather than traffic. Conversion rate, click-through, open rate, and revenue per send are the copywriter's metrics, and a resume built on them speaks directly to whoever owns the number.
Testing evidence is the strongest possible proof. "My version beat the control by 34% on 40,000 sessions" is unarguable in a way that no description of your writing style can be, and it is the format that separates professional copywriters from talented writers.
Range matters. Brand and campaign copy, direct response, email, and product copy require different registers, and showing you can move between them without losing the brand's voice is what senior copywriting hiring looks for.
What hiring managers look for in a copywriter resume
- Conversion lifts from tested copy, with sample sizes
- Portfolio range across formats and registers
- Brand voice discipline across surfaces
- Understanding of audience research, not just wordcraft
- Collaboration with design and performance marketing
Copywriter salary range
Approximate US ranges for guidance when you are setting expectations or preparing to negotiate. Actual pay varies considerably by city, employer size, and industry.
Entry
$48K – $65K
0–2 years
Mid
$65K – $92K
3–7 years
Senior
$92K – $135K
8+ years
Copywriter resume example
A Brushstroke layout filled with sample content. Every template on NavPeer is built to parse cleanly through applicant tracking systems — no text boxes, no sidebars that scramble your work history.
Copywriter resume summary example
Three to four sentences at the top of the page, written in the first person without saying “I”. Rewrite it for every application — the summary is the cheapest place to show you read the job description.
8 copywriter resume bullet points you can adapt
Copy any of these and replace the specifics with your own. The numbers here are realistic examples, not claims to borrow — swap in what actually happened, because you will be asked about every figure on your resume.
- Rewrote 18 landing pages with tested head-to-head comparisons, averaging a 28% conversion lift with all tests run to significance.
- Raised email revenue per send 41% across a 400K-subscriber list by rebuilding the lifecycle sequence around customer language pulled from 40 interviews.
- Wrote the ad copy that cut cost per acquisition 33% on the primary paid social channel, tested across 60 creative variants.
- Developed the brand voice guide now used across product, marketing, and support, ending an inconsistency that had made the company sound like three different businesses.
- Ran 40 customer interviews and mined 1,200 support tickets to build the message hierarchy behind a full site rewrite.
- Increased email open rate from 19% to 34% through subject line testing and list segmentation by behaviour rather than demographics.
- Wrote the product launch campaign — site, email, ads, sales collateral — delivering 3,400 signups in the first two weeks against a 2,000 target.
- Cut onboarding drop-off 22% by rewriting in-product microcopy at the three steps where analytics showed users abandoning.
ATS keywords for this role
Applicant tracking systems match literal strings. Work the ones that genuinely apply to you into your summary, skills section, and bullets — and never into white text or a hidden block, which every modern system detects and most employers treat as disqualifying.
Metrics worth pulling before you write
These are already measured about you. Ten minutes finding the real numbers will do more for this resume than an hour of rewording.
- Conversion lift from tested copy
- Email open and click rates
- Revenue per send
- Cost per acquisition on ad copy
- Tests run to significance
Section-by-section breakdown
Lead with tested lifts
Conversion improvement with the sample size and significance. This is the copywriter's equivalent of a sales quota and it ends any debate about whether your writing works.
Show your research method
Customer interviews, review mining, support ticket analysis. Copywriters who research outperform copywriters who are merely clever, and hiring managers know it.
Curate the portfolio by role
Send direct-response samples to performance teams and brand work to brand teams. A single generic portfolio undersells you for both.
What your portfolio needs to do
In this field the portfolio is the hiring instrument and the resume is the supporting document. Put the link in your header — not the footer, not a section at the bottom — and make sure it loads fast on a phone.
- Curate per application. Six to ten pieces chosen for this employer beats a complete archive every time.
- Give every piece context: the brief, the constraint, and what happened afterwards.
- Check every link before you send. Dead portfolio links are read as carelessness about your own work.
- If the work is under NDA, say so and include the password rather than making the reviewer ask.
Core skills for this role
A human reviewer scans this section to decide whether to read the rest. Keep it to the skills you would be comfortable being interviewed on in depth.
Mistakes that sink copywriter resumes
These are the failure modes specific to this role — not general resume advice you have already read a dozen times.
- A portfolio with no results attached to any piece.
- Confusing content and copy in your positioning — they are measured differently and hired separately.
- Claiming lifts with no sample size, which experienced reviewers discount.
- Describing writing as an aesthetic skill rather than a commercial one.
- Omitting collaboration with design and performance, which is how copy actually ships.
Frequently asked questions
Related resume examples
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